{"id":3579,"date":"2023-03-16T14:36:15","date_gmt":"2023-03-16T12:36:15","guid":{"rendered":"https:\/\/prospectacy.com\/?p=3579"},"modified":"2023-03-16T14:46:56","modified_gmt":"2023-03-16T12:46:56","slug":"apple-loses-trademark-battle-that-it-probably-shouldnt-have-started","status":"publish","type":"post","link":"https:\/\/prospectacy.com\/apple-loses-trademark-battle-that-it-probably-shouldnt-have-started\/","title":{"rendered":"Apple loses trademark battle that it probably shouldn&#8217;t have started"},"content":{"rendered":"<hr>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/Blog-cover-Apella.jpg\" alt=\"\"><\/p>\n<div>\n<p>Apple has lost a trademark battle with Cypriot developer Apella Games. Apple claimed that customers would be confused, possibly mixing the two companies up or thinking that they were linked in some way.<\/p>\n<p>Apple claimed that Apella Games was visually, phonetically, and conceptually similar, according to a report. But the European Union Intellectual Property Office (EUIPO) disagreed and rejected Apple&#8217;s arguments.<\/p>\n<aside class=\"hawk-nest hawk-processed\" data-render-type=\"fte\" data-skip=\"dealsy\" data-widget-type=\"seasonal\" data-widget-id=\"c1ea9f92-da49-4cfa-a0a2-966165919d48\" data-result=\"missing\"><\/aside>\n<p>With the decision now made, Apple has two months to appeal the case if it sees fit.<\/p>\n<h4 id=\"the-apella-iphone-3\">The Apella iPhone?<\/h4>\n<p>Apella Games registered its name and logo with the EUIPO on March 17, 2021, following the company&#8217;s creation in Cyprus a year earlier. Now,<span>\u00a0<\/span><a href=\"https:\/\/in-cyprus.philenews.com\/insider\/business\/cyprus-based-video-game-startup-wins-trademark-battle-against-apple\/\" target=\"_blank\" data-url=\"https:\/\/in-cyprus.philenews.com\/insider\/business\/cyprus-based-video-game-startup-wins-trademark-battle-against-apple\/\" rel=\"noopener\" data-component-tracked=\"1\" class=\"hawk-link-parsed\">local news<\/a> <span class=\"sr-only\">(opens in new tab)<\/span><span>\u00a0<\/span>reports that a February 21 2023 decision saw the EUIPO side with the developer, despite Apple&#8217;s protestations.<\/p>\n<div class=\"van_vid_carousel vid-present\">\n<div class=\"van_vid_carousel__padding\">\n<div class=\"van_vid_carousel__container\">\n<div class=\"future__jwplayer--carousel\">\n<div class=\"jw-carousel\">\n<div class=\"sticky-player-background stick-on\">\n<div class=\"sticky-player-inner-vid\">\n<div id=\"botr_bwjlArwy_hdmif1dY_div\" class=\"jwplayer jw-reset jw-state-paused jw-stretch-uniform jw-breakpoint-0 jw-floating-dismissible jw-flag-user-inactive sticky-player jw-flag-small-player\" aria-label=\"Video Player\" role=\"application\" aria-describedby=\"jw-botr_bwjlArwy_hdmif1dY_div-shortcuts-tooltip-explanation\" tabindex=\"0\">\n<div class=\"jw-wrapper jw-reset\">\n<div class=\"jw-controls jw-reset\">\n<div class=\"jw-controlbar jw-reset\">\n<div class=\"jw-slider-time jw-background-color jw-reset jw-slider-horizontal jw-reset\" aria-valuetext=\"0 of 14 seconds\" aria-valuenow=\"0.7321609999999996\" role=\"slider\" aria-label=\"Seek\" aria-valuemin=\"0\" aria-valuemax=\"146.4\" tabindex=\"0\">\n<div class=\"jw-slider-container jw-reset\">\n<div class=\"jw-icon jw-icon-tooltip jw-tooltip-time jw-button-color jw-reset\">\n<div class=\"jw-overlay jw-reset\">\n<div class=\"jw-time-tip jw-reset\">\u201cThere are numerous alternative combinations of words and letters which could have been selected instead, that do not call to mind the Opponent\u2019s APPLE Mark,\u201d Apple reportedly said. The company filed 476 pages of arguments after the deadline had passed, with Yana Raevskaya, Head of Prospectacy Ltd\u2019s legal department, saying that the move was nothing more than a tactic.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"ad-unit-2\" class=\"ad-unit\"><\/div>\n<p>\u201cThis tactic of swamping the Applicant with hundreds of pages of incomplete material speaks to Apple\u2019s attempt to intimidate its opponents and block them from entering the market,\u201d said Raevskaya. \u201cThe fact that they submitted insufficient material that contained no evidence to substantiate Apple\u2019s claims after failing to meet the deadline, raises questions as to the scope of the opposition.\u201d<\/p>\n<p>The EUIPO said that people wouldn&#8217;t be confused by the two companies&#8217; similar names, nor would Apella Games&#8217; Greek warrior logo be confused for an Apple with a bite out of it. Few people will walk into a carrier store and ask for an Apella Games<a href=\"https:\/\/www.imore.com\/iphone\/iphone-14-review\" data-component-tracked=\"1\" class=\"hawk-link-parsed\"><span>\u00a0<\/span>iPhone 14<\/a>, for example. Apple&#8217;s<span>\u00a0<\/span><a href=\"https:\/\/www.imore.com\/best-iphone\" data-component-tracked=\"1\" class=\"hawk-link-parsed\">best iPhones<\/a><span>\u00a0<\/span>don&#8217;t have a Greek warrior&#8217;s helmet on the back, either. Although they might be even better if they did.<\/p>\n<p>As for Apella Games, it&#8217;s apparently getting ready to launch its first game this week. Rite of Titans will be available for download on Steam, not the<span>\u00a0<\/span><a href=\"https:\/\/www.imore.com\/app-store-faq\" data-component-tracked=\"1\" class=\"hawk-link-parsed\">App Store<\/a>.<\/p>\n<\/div>\n<h1>published by Oliver Haslam from iMore<\/h1>\n<p>\n    <a href=\"https:\/\/www.imore.com\/apple\/apple-loses-trademark-battle-that-it-probably-shouldnt-have-started\">read article<\/a>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\"},\"source\":{\"query\":{\"name\":\"posts.customPost\",\"arguments\":{\"terms\":[52,63,51,64,65,3],\"category_operator\":\"IN\",\"post_tag_operator\":\"IN\",\"users\":[],\"users_operator\":\"IN\",\"offset\":0,\"order\":\"date\",\"order_direction\":\"DESC\",\"id\":3579}},\"props\":{\"content\":{\"filters\":{\"search\":\"\"},\"name\":\"title\"}}}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"margin\":\"default\",\"text_style\":\"meta\"},\"source\":{\"query\":{\"name\":\"posts.customPost\",\"arguments\":{\"terms\":[52,63,51,64,65,3],\"category_operator\":\"IN\",\"post_tag_operator\":\"IN\",\"users\":[],\"users_operator\":\"IN\",\"offset\":0,\"order\":\"date\",\"order_direction\":\"DESC\",\"id\":3579}},\"props\":{\"content\":{\"filters\":{\"search\":\"\"},\"arguments\":{\"format\":\"list\",\"separator\":\"|\",\"link_style\":\"\",\"show_publish_date\":true,\"show_author\":true,\"show_comments\":true,\"show_taxonomy\":\"category\",\"date_format\":\"\"},\"name\":\"metaString\"}}},\"name\":\"meta dynamic\"},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"margin\":\"medium\"}},{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/Blog-cover-Apella.jpg\",\"image_svg_color\":\"emphasis\",\"margin\":\"medium\",\"text_align\":\"center\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding\":\"xsmall\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Apple has lost a trademark battle with Cypriot developer Apella Games. Apple claimed that customers would be confused, possibly mixing the two companies up or thinking that they were linked in some way.<\\\/p>\\n\n\n<p>Apple claimed that Apella Games was visually, phonetically, and conceptually similar, according to a report. But the European Union Intellectual Property Office (EUIPO) disagreed and rejected Apple's arguments.<\\\/p>\\n\n\n<aside class=\\\"hawk-nest hawk-processed\\\" data-render-type=\\\"fte\\\" data-skip=\\\"dealsy\\\" data-widget-type=\\\"seasonal\\\" data-widget-id=\\\"c1ea9f92-da49-4cfa-a0a2-966165919d48\\\" data-result=\\\"missing\\\"><\\\/aside>\\n\n\n<p>With the decision now made, Apple has two months to appeal the case if it sees fit.<\\\/p>\\n\n\n<h4 id=\\\"the-apella-iphone-3\\\">The Apella iPhone?<\\\/h4>\\n\n\n<p>Apella Games registered its name and logo with the EUIPO on March 17, 2021, following the company's creation in Cyprus a year earlier. Now,<span>\\u00a0<\\\/span><a href=\\\"https:\\\/\\\/in-cyprus.philenews.com\\\/insider\\\/business\\\/cyprus-based-video-game-startup-wins-trademark-battle-against-apple\\\/\\\" target=\\\"_blank\\\" data-url=\\\"https:\\\/\\\/in-cyprus.philenews.com\\\/insider\\\/business\\\/cyprus-based-video-game-startup-wins-trademark-battle-against-apple\\\/\\\" rel=\\\"noopener\\\" data-component-tracked=\\\"1\\\" class=\\\"hawk-link-parsed\\\">local news<\\\/a> <span class=\\\"sr-only\\\">(opens in new tab)<\\\/span><span>\\u00a0<\\\/span>reports that a February 21 2023 decision saw the EUIPO side with the developer, despite Apple's protestations.<\\\/p>\\n\n\n<div class=\\\"van_vid_carousel vid-present\\\">\\n\n\n<div class=\\\"van_vid_carousel__padding\\\">\\n\n\n<div class=\\\"van_vid_carousel__container\\\">\\n\n\n<div class=\\\"future__jwplayer--carousel\\\">\\n\n\n<div class=\\\"jw-carousel\\\">\\n\n\n<div class=\\\"sticky-player-background stick-on\\\">\\n\n\n<div class=\\\"sticky-player-inner-vid\\\">\\n\n\n<div id=\\\"botr_bwjlArwy_hdmif1dY_div\\\" class=\\\"jwplayer jw-reset jw-state-paused jw-stretch-uniform jw-breakpoint-0 jw-floating-dismissible jw-flag-user-inactive sticky-player jw-flag-small-player\\\" aria-label=\\\"Video Player\\\" role=\\\"application\\\" aria-describedby=\\\"jw-botr_bwjlArwy_hdmif1dY_div-shortcuts-tooltip-explanation\\\" tabindex=\\\"0\\\">\\n\n\n<div class=\\\"jw-wrapper jw-reset\\\">\\n\n\n<div class=\\\"jw-controls jw-reset\\\">\\n\n\n<div class=\\\"jw-controlbar jw-reset\\\">\\n\n\n<div class=\\\"jw-slider-time jw-background-color jw-reset jw-slider-horizontal jw-reset\\\" aria-valuetext=\\\"0 of 14 seconds\\\" aria-valuenow=\\\"0.7321609999999996\\\" role=\\\"slider\\\" aria-label=\\\"Seek\\\" aria-valuemin=\\\"0\\\" aria-valuemax=\\\"146.4\\\" tabindex=\\\"0\\\">\\n\n\n<div class=\\\"jw-slider-container jw-reset\\\">\\n\n\n<div class=\\\"jw-icon jw-icon-tooltip jw-tooltip-time jw-button-color jw-reset\\\">\\n\n\n<div class=\\\"jw-overlay jw-reset\\\">\\n\n\n<div class=\\\"jw-time-tip jw-reset\\\">\\u201cThere are numerous alternative combinations of words and letters which could have been selected instead, that do not call to mind the Opponent\\u2019s APPLE Mark,\\u201d Apple reportedly said. The company filed 476 pages of arguments after the deadline had passed, with Yana Raevskaya, Head of Prospectacy Ltd\\u2019s legal department, saying that the move was nothing more than a tactic.<\\\/div>\\n<\\\/div>\\n<\\\/div>\\n<\\\/div>\\n<\\\/div>\\n<\\\/div>\\n<\\\/div>\\n<\\\/div>\\n<\\\/div>\\n<\\\/div>\\n<\\\/div>\\n<\\\/div>\\n<\\\/div>\\n<\\\/div>\\n<\\\/div>\\n<\\\/div>\\n\n\n<div id=\\\"ad-unit-2\\\" class=\\\"ad-unit\\\"><\\\/div>\\n\n\n<p>\\u201cThis tactic of swamping the Applicant with hundreds of pages of incomplete material speaks to Apple\\u2019s attempt to intimidate its opponents and block them from entering the market,\\u201d said Raevskaya. \\u201cThe fact that they submitted insufficient material that contained no evidence to substantiate Apple\\u2019s claims after failing to meet the deadline, raises questions as to the scope of the opposition.\\u201d<\\\/p>\\n\n\n<p>The EUIPO said that people wouldn't be confused by the two companies' similar names, nor would Apella Games' Greek warrior logo be confused for an Apple with a bite out of it. Few people will walk into a carrier store and ask for an Apella Games<a href=\\\"https:\\\/\\\/www.imore.com\\\/iphone\\\/iphone-14-review\\\" data-component-tracked=\\\"1\\\" class=\\\"hawk-link-parsed\\\"><span>\\u00a0<\\\/span>iPhone 14<\\\/a>, for example. Apple's<span>\\u00a0<\\\/span><a href=\\\"https:\\\/\\\/www.imore.com\\\/best-iphone\\\" data-component-tracked=\\\"1\\\" class=\\\"hawk-link-parsed\\\">best iPhones<\\\/a><span>\\u00a0<\\\/span>don't have a Greek warrior's helmet on the back, either. Although they might be even better if they did.<\\\/p>\\n\n\n<p>As for Apella Games, it's apparently getting ready to launch its first game this week. Rite of Titans will be available for download on Steam, not the<span>\\u00a0<\\\/span><a href=\\\"https:\\\/\\\/www.imore.com\\\/app-store-faq\\\" data-component-tracked=\\\"1\\\" class=\\\"hawk-link-parsed\\\">App Store<\\\/a>.<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"headline\",\"props\":{\"content\":\"published by Oliver Haslam from iMore\",\"title_color\":\"muted\",\"title_element\":\"h1\",\"title_style\":\"h6\"}},{\"type\":\"button\",\"props\":{\"button_size\":\"large\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"read article\",\"icon\":\"\",\"icon_align\":\"left\",\"link\":\"https:\\\/\\\/www.imore.com\\\/apple\\\/apple-loses-trademark-battle-that-it-probably-shouldnt-have-started\",\"link_target\":\"blank\"}}]}]}],\"props\":{\"margin\":\"default\",\"margin_remove_top\":false}}]}],\"version\":\"3.0.25\",\"yooessentialsVersion\":\"1.9.1\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple has lost a trademark battle with Cypriot developer Apella Games. Apple claimed that customers would be confused, possibly mixing the two companies up or thinking that they were linked in some way. Apple claimed that Apella Games was visually, phonetically, and conceptually similar, according to a report. But the European Union Intellectual Property Office [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[65],"tags":[],"_links":{"self":[{"href":"https:\/\/prospectacy.com\/wp-json\/wp\/v2\/posts\/3579"}],"collection":[{"href":"https:\/\/prospectacy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prospectacy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prospectacy.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prospectacy.com\/wp-json\/wp\/v2\/comments?post=3579"}],"version-history":[{"count":4,"href":"https:\/\/prospectacy.com\/wp-json\/wp\/v2\/posts\/3579\/revisions"}],"predecessor-version":[{"id":3584,"href":"https:\/\/prospectacy.com\/wp-json\/wp\/v2\/posts\/3579\/revisions\/3584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prospectacy.com\/wp-json\/wp\/v2\/media\/3582"}],"wp:attachment":[{"href":"https:\/\/prospectacy.com\/wp-json\/wp\/v2\/media?parent=3579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prospectacy.com\/wp-json\/wp\/v2\/categories?post=3579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prospectacy.com\/wp-json\/wp\/v2\/tags?post=3579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}