This is an institution that has been adopted in many countries where Great Place To Work ® is present.

The Great Place to Work® institution is being upgraded and developed, with the adoption of Best Workplaces for Women™. This is a new certification that will be received by businesses that meet specific criteria in terms of equality.

It is worth noting that the Best Workplaces™ for Women list will be announced in the first quarter of 2024 and candidates will be companies certified in 2023.

“The criteria taken into account, as always, will be clear, measurable, and therefore objective” emphasized Kyriakos Iakovides, General Manager of Great Place To Work®.

According to Mr. Iakovidis, “the dominant philosophy of Great Place To Work ® is summed up in the phrase For All ™ which clearly implies that the working environment must be positive for all staff groups”. In this context, he explained, “initiatives in many countries to highlight and recognize companies that treat both sexes equally, impartially and fairly” are included.

The new institution is supported by the Federation of Professional and Business Women BPW Cyprus.

In a related statement, the President of BPW Cyprus, Tasia Giannara, stated,

“It is an honor for us to sponsor this event as Best Workplaces ™ for Women perfectly aligns with our goals and objectives. With a presence in over 100 countries around the world, BPW’s mission is to develop the entrepreneurial, professional, and leadership potential of women at all levels through advocacy, education, mentoring, networking, and skill development through programs, and economic empowerment projects around the world. »

The sponsor of the institution will be the company Prospectacy.

On behalf of Prospectacy, CEO Vassilis Zertalis emphasized the importance of building a healthy working environment, where equal treatment of the sexes is self-evident, for its smooth operation and sustainable development.

“For Prospectacy , tackling prejudice in the workplace and treating employees equally regardless of gender is a matter of course. These are two important parameters that not only determine the growth prospects of a business but also contribute to the creation of a better society.”

Prospectacy is a consultancy specializing in providing personalized services to corporate clients, individuals, and e-commerce businesses. It provides a wide range of solutions, including tax planning, legal services, company formation, and management, as well as e-commerce solutions. Its experienced staff works closely with clients to understand their needs and develop customized strategies to help them achieve their goals. With a proactive and collaborative approach, Prospectacy is an excellent partner for those looking for expert advice and support for their business or personal needs.

Apple has lost a trademark battle with Cypriot developer Apella Games. Apple claimed that customers would be confused, possibly mixing the two companies up or thinking that they were linked in some way.

Apple claimed that Apella Games was visually, phonetically, and conceptually similar, according to a report. But the European Union Intellectual Property Office (EUIPO) disagreed and rejected Apple’s arguments.

With the decision now made, Apple has two months to appeal the case if it sees fit.

The Apella iPhone?

Apella Games registered its name and logo with the EUIPO on March 17, 2021, following the company’s creation in Cyprus a year earlier. Now, local news (opens in new tab) reports that a February 21 2023 decision saw the EUIPO side with the developer, despite Apple’s protestations.

“This tactic of swamping the Applicant with hundreds of pages of incomplete material speaks to Apple’s attempt to intimidate its opponents and block them from entering the market,” said Raevskaya. “The fact that they submitted insufficient material that contained no evidence to substantiate Apple’s claims after failing to meet the deadline, raises questions as to the scope of the opposition.”

The EUIPO said that people wouldn’t be confused by the two companies’ similar names, nor would Apella Games’ Greek warrior logo be confused for an Apple with a bite out of it. Few people will walk into a carrier store and ask for an Apella Games iPhone 14, for example. Apple’s best iPhones don’t have a Greek warrior’s helmet on the back, either. Although they might be even better if they did.

As for Apella Games, it’s apparently getting ready to launch its first game this week. Rite of Titans will be available for download on Steam, not the App Store.

Apple sought to block Apella Games from registering name and logo in the EU

Cyprus-based indie gaming company Apella Games has won a major battle against tech giant Apple Inc., which tried to block the startup from registering its name and logo with the European Union Intellectual Property Office (EUIPO), claiming the mark was visually, phonetically, and conceptually similar to Apple’s.

In a decision issued on February 21, EUIPO rejected the American multinational’s claims that the public could confuse the two marks, including associating Apella Games with the Apple trademark.

“[The] opposition is rejected in its entirety,” the ruling said, before noting that “the opponent bears the costs”.

Founded and headquartered in Cyprus in 2020, video game developer Apella Games filed a trademark application almost two years ago, on March 17, 2021.

The company’s name is the English transliteration of the Greek word Apella, which was the people’s assembly in ancient Sparta. Its logo is round, with the letter ‘A’ in the middle, partly enclosed by an ancient warrior helmet and partly by a meander motif, which is closely associated with ancient Greece.

Apple filed a notice of opposition in June 2021 and was given until the end of November to make its case.

“There is no reason for the Applicant to have chosen to use the Application Mark. There are numerous alternative combinations of words and letters which could have been selected instead, that do not call to mind the Opponent’s APPLE Mark,” Apple said. Its submission, filed after the deadline, consisted of 476 pages mainly of legislation and previous rulings.

“This tactic of swamping the Applicant with hundreds of pages of incomplete material speaks to Apple’s attempt to intimidate its opponents and block them from entering the market,” said Yana Raevskaya, Head of Prospectacy Ltd’s legal department, which handled the case.

“The fact that they submitted insufficient material that contained no evidence to substantiate Apple’s claims after failing to meet the deadline, raises questions as to the scope of the opposition.”

EUIPO rejected Apple’s arguments that Apella’s name and logo were visually, phonetically, and conceptually similar, adding that the public would be able to tell apart the two signs, even if they share some of the letters.

It also rejected as “unfounded”, Apple’s argument that Apella Games would take unfair advantage of its distinctive character and reputation, concluding that it “did not submit any evidence” to that end.

“For these reasons, the Opposition Division does not find it plausible that the relevant consumer, who is considered reasonably well informed and reasonably observant and circumspect, might believe that the goods and services assumed to be identical come from the same undertaking or economically linked undertakings,” EUIPO said.

Aleksandra Rudis, the founder and Chief Executive Officer of Apella Games said Apple’s move was unwarranted.

“As if it was not enough having to deal with the disruption caused by the pandemic and the geopolitical instability, we had to fight a tech giant who decided to go after a small indie company without any valid reason,” she said.

On March 17, exactly two years since the studio was founded, Apella Games will be launching a pre-alpha (not feature-complete) test of their first game, Rite of Titans, a Free to Play hero-centric 3v3 action game that combines arcade sports and ability-based competition.

Apple Inc. has two months to appeal the case.